animated tvc content

Le Col x McLaren / Project Aero

LeCol is focussed on creating the best performing cycling kit on the market. For this range of kit they collaborated with McLaren to engineer and test the Project Aero range.

Limited Edition Design engaged Walker Design to model the hero fly-knit jersey for a TVC and promotional SM collateral.

Above are various takes showing some of the content produced, including some abstract and stylistic teaser shots of the material weaves being created using a particle engine, and some highly detailed cloth. The Jersey itself was modeled to scale and UV wrapped with a highly detailed material to give it a super-realistic look.

Below are some BTS shots of the builds.