ROLLERCOASTER RESTAURANT, SYDNEY
BRAND THEMEBOOK
Merlin Entertainment purchased the rights to the Rollercoaster Restaurant technology and sought to expand the franchise beyond their current restaurant in Alton Towers Themepark, UK and proposed a new flagship restaurant next to their Sea life Centre in Sydney Harbour. I was tasked with developing a look and feel for the restaurant that could be represented in a brand theme book and used to implement several restaurants.
Developed for RPM LTD, this theme book provides a complete guide to recreate the above look and feel. From textures and finishes to imagery and tone of voice, everything is covered off in this comprehensive brand booklet. Below are a few example pages.
