GLOBAL TRAVEL & MIDDLE EAST (GTME) TOOLKIT
Since its launch in 2009, Diageo Reserve WORLD CLASS has been instrumental in transforming fine drinking and cocktail culture around the world. Now in over 60 countries, it has supported, educated and inspired over 250,000 bartenders through its training and advocacy programme. WORLD CLASS Bartender of the Year competition brings together the best bartending talent from around to globe to decide who will be crowned the world’s best bartender.
Below is the look and feel developed for all global World class Events, on-trade executions such as the London Cocktail Week HQ and off trade POS.
CONCOURSE UNITS
VARIOUS TOUCHPOINTS
